Terms & Conditions

Managing Reviews Terms and Conditions

Effective date: 11^th January 2026
Last updated: 17^th February 2026

Definitions

In these Terms, the following words have the following meanings:

“Customer” means the business, organisation or other legal entity purchasing or using the Service.

“Lifetime Deal” means a one-time paid plan giving access to the core Managing Reviews functionality for as long as SaaSMation OÜ continues to operate and offer the core Managing Reviews service or a materially similar successor service, subject to these Terms.

“Location” means one business premises or address.

“Service” means the Managing Reviews platform, website, widgets, tools, features, integrations and related services provided by SaaSMation OÜ.

“Supported Review Platform” means any third-party review platform that SaaSMation OÜ has integrated into the Service.

“Terms” means these Terms and Conditions, together with any applicable order form, checkout terms, or plan description expressly incorporated into them.

“User” means an individual authorised by the Customer to access and use the Service on the Customer’s behalf.

These Terms and Conditions ("Terms") govern access to and use of the Managing Reviews platform, website, widgets, tools, features, integrations and related services (together, the "Service") provided by SaaSMation OÜ, company number 17274612, registered office Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia ("SaaSMation", "we", "us", "our").

By purchasing, accessing or using the Service, you agree to these Terms on behalf of the business, organisation or other legal entity for which you act ("Customer", "you", "your"). If you do not agree, you must not use the Service.

1. Important basis of contract

1.1 B2B only

The Service is made available only to business users and not to consumers. By purchasing or using the Service, you confirm that you act wholly or mainly for purposes relating to a trade, business, craft or profession and that you have authority to bind the Customer.

1.2 Contracting entity

The contract for the Service is between the Customer and SaaSMation OÜ only, including where the Service is introduced, referred, promoted or sold through a reseller, affiliate, referral partner or commission-based partner. Any such partner acts only as an intermediary unless we expressly state otherwise in writing.

1.3 Other policies

These Terms should be read alongside our Privacy Policy, Cookie Policy, and any plan description, order form, checkout page, pricing page, feature page, or written service specification published or approved by us from time to time. To the extent of conflict, the order of precedence is:

1. order form or checkout terms expressly accepted by us;
2. these Terms;
3. the applicable plan or product description;
4. other website policies.

2. The Service

2.1 What the Service does

Managing Reviews is a software solution designed to help business users:
a. request reviews and feedback from their customers;
b. collect, consolidate or access reviews and related data from supported sources; and
c. display reviews on the Customer’s own website through supported display methods, widgets, embeds or similar tools.

2.2 Service as available

The Service is provided on a software-as-a-service basis. Features may vary by plan, package, purchase route, location, integration availability, technical compatibility, and lawful platform access.

2.3 No exclusivity

We may provide similar services to other customers, including competitors of the Customer.

3. Eligibility and account responsibility

3.1 Authority

You warrant that:
a. you have authority to enter into these Terms on behalf of the Customer;
b. all registration, billing and account information you provide is accurate and kept up to date; and
c. the Customer will comply with these Terms and all applicable laws.

3.2 Account security

You are responsible for:
a. maintaining the confidentiality of login credentials;
b. all activity under your account;
c. ensuring only authorised users access the Service; and
d. promptly notifying us of any suspected unauthorised access or security incident.

3.3 One user unless otherwise agreed

Unless your plan expressly states otherwise, each account is licensed for one user only.

4. Trial, subscriptions and Lifetime Deals

4.1 Commercial models

The Service may be offered on a monthly subscription, annual subscription, promotional basis, or as a one-time Lifetime Deal, depending on the applicable plan or offer. Your rights depend on the plan purchased.

4.2 Plan-specific terms

Any pricing page, checkout page, offer page, invoice, order confirmation, campaign page, or partner sale page identifying plan limits or entitlements forms part of the contract, provided it does not override these Terms unless we expressly say so in writing.

5. Lifetime Deal terms

5.1 Definition of Lifetime

For the purposes of the Service, "Lifetime" means for as long as SaaSMation OÜ continues to operate and offer the core Managing Reviews service or a materially similar successor service.

Lifetime does not mean:
a. for the life of the Customer, its owners, staff or clients;
b. for the indefinite life of every feature, module, integration or interface ever introduced; or
c. that the Service will never change, be upgraded, be replaced, or cease if SaaSMation stops operating the core service.

5.2 Core Lifetime functionality

Subject to these Terms, a valid Lifetime Deal gives the Customer the right to use the core functionality of the Service to:
a. request reviews from its customers; and
b. display reviews on the Customer’s own website using supported display methods.

5.3 Included Lifetime Deal entitlements

Unless expressly stated otherwise in writing, each Lifetime Deal includes:
a. one Lifetime Deal per location;
b. up to 500 review request emails per calendar month sent through the Service;
c. one user account;
d. the right to embed any number of widgets on the Customer’s own website(s) for the purchased location;
e. access to all additional review platforms that we integrate into the Service as part of the core review request / collection / display functionality; and
f. access to all new ways to display reviews that we integrate into the Service as part of the core functionality.

5.4 Meaning of location

For Lifetime Deal purposes, a "location" means one business premises or address.

5.5 Not included in the Lifetime Deal

Unless we expressly state otherwise in writing, the Lifetime Deal does not include:
a. any future premium subscription service;
b. any paid premium module, advanced feature set, premium analytics, premium automation, premium AI feature, or premium support offering launched after purchase;
c. custom development, custom integrations, onboarding, migration, consulting or account management;
d. third-party products or services; or
e. any service, feature or module that sits outside the core functionality described in clause 5.2.

5.6 Future premium offerings

We may introduce new premium subscriptions, premium modules or paid add-ons at any time. Lifetime Deal customers will not be required to buy such offerings in order to continue using the core Lifetime functionality, but those new offerings are not included in the original Lifetime Deal unless we expressly state otherwise.

5.7 Fair operational adjustments to Lifetime Deal limits

We may adjust the 500 emails per month allowance, or impose reasonable operational controls related to sending limits, rate limits, anti-abuse protections, deliverability, infrastructure, platform constraints, or legal compliance, where reasonably necessary to:
a. prevent abuse, spam or misuse;
b. preserve service security, performance or deliverability;
c. comply with law or regulator requirements; or
d. respond to technical or third-party platform limitations.

Where reasonably practicable, we will provide prior notice of any material adverse change under clause 20.

5.8 No refund beyond stated window

Lifetime Deal purchases are subject only to the refund provisions in clause 9.

6. Changes to the Service

6.1 General right to improve and change

We may modify, improve, update, replace, suspend or discontinue any part of the Service at any time.

6.2 Protection of core Lifetime functionality

For Lifetime Deal customers, we may change the Service and its features, interface, architecture, delivery method or integrations, provided that we continue to offer the core functionality of:
a. requesting reviews from customers; and
b. displaying reviews on the Customer’s own website,
through the current Service or a materially similar successor service, unless prevented by circumstances outside our reasonable control or unless the agreement is terminated in accordance with these Terms.

6.3 Retiring or replacing features

We may retire, remove or replace features, integrations, display methods or workflows where reasonably necessary for technical, legal, security, commercial or product reasons, including where a replacement offers materially similar functionality.

6.4 Third-party dependency

Some parts of the Service depend on third-party platforms, websites, APIs, app stores, hosting providers, email providers, domains, browsers, plugins, tag managers or review platforms. We do not guarantee that any particular integration, source, platform connection or display method will remain available forever.

7. Review platforms and third-party services

7.1 External platforms

The Service may interact with third-party review platforms or other external services. Those services are controlled by third parties and may have their own terms, policies, rules, technical limits and eligibility requirements.

7.2 No responsibility for third-party changes

We are not responsible for any unavailability, restriction, suspension, content limitation, API removal, policy change, ranking impact, display rule change, technical incompatibility, or data access limitation caused by a third-party platform.

7.3 Reasonable efforts

Where a third-party platform changes its rules or technical requirements, we may use reasonable efforts to maintain compatible functionality, but we do not guarantee that any given review source, import method, sync method or display capability will remain continuously available.

7.4 Ownership of reviews on third-party platforms

Reviews published on or sourced from third-party platforms remain subject to the rights, rules and ownership position of the relevant platform and/or reviewer. Nothing in these Terms transfers ownership of those reviews to the Customer or to us.

8. Customer obligations and acceptable use

8.1 Lawful use

The Customer must use the Service lawfully, honestly and in accordance with applicable law, regulation, codes, and platform rules, including laws relating to privacy, direct marketing, unfair commercial practices, consumer protection, electronic communications, intellectual property and data protection.

8.2 Customer responsibility for review requests

The Customer is solely responsible for:
a. ensuring that it is entitled to contact the recipients of review requests;
b. ensuring the content, timing and targeting of review requests are lawful;
c. maintaining any notices, consents or lawful bases required under applicable law; and
d. ensuring that any data uploaded or used with the Service has been lawfully obtained and may lawfully be used for review request activity.

8.3 Prohibited conduct

The Customer must not, and must not permit any user or third party to:
a. use the Service for unlawful, misleading, deceptive, fraudulent or unethical purposes;
b. send review requests to persons who are not genuine customers or legitimate service recipients;
c. fabricate, manipulate, incentivise, suppress, gate, distort or misrepresent reviews in breach of law or platform rules;
d. impersonate any person or business;
e. use false identities, fake inboxes, fake recipients or deceptive routing;
f. send spam or otherwise misuse email or messaging functionality;
g. interfere with the security, integrity or performance of the Service;
h. scrape, copy, reverse engineer, decompile, disassemble or derive source code except where such restriction is prohibited by law;
i. use the Service to build a competing product or service;
j. resell, sublicense, lease or provide the Service to third parties except where we expressly allow it in writing;
k. upload viruses, malicious code or harmful content; or
l. use the Service in a way that infringes any third-party rights or breaches any platform’s terms.

8.4 Consequence of prohibited review practices

Any fake, misleading, manipulative or otherwise prohibited review practice is a material breach of these Terms and may result in immediate suspension or termination of the account.

9. Fees and refunds

9.1 Fees

The Customer must pay all fees, charges and taxes specified at checkout, in an order form, invoice, or approved offer page, except taxes legally payable by us on our own income.

9.2 Payment

Subscription fees are payable in advance and renew as stated at the time of purchase unless cancelled in accordance with the applicable plan. Lifetime Deal fees are payable as a one-time upfront payment.

9.3 Taxes

Unless expressly stated otherwise, fees are exclusive of VAT, sales tax, GST, withholding tax and similar taxes.

9.4 Lifetime Deal refund policy

Lifetime Deal purchases are eligible for a refund request made within 90 days from the purchase date.

9.5 Refund exclusions

We may refuse a refund request where, before the refund request is made:
a. the Customer has materially breached these Terms; or
b. the Customer has misused the platform.

9.6 Subscription refunds

Except where required by law or expressly stated otherwise in writing, subscription fees are non-refundable once paid for the relevant billing period.

10. Suspension and termination

10.1 Suspension rights

We may suspend access to all or part of the Service immediately, with or without notice, where reasonably necessary if:
a. the Customer fails to pay sums due;
b. the Customer breaches these Terms;
c. the Customer misuses the Service;
d. the Customer engages in fake, misleading or manipulative review practices;
e. the Customer breaches platform rules or applicable law;
f. use of the Service creates a security risk, legal risk or reputational risk for us or others;
g. the Customer becomes insolvent or appears likely to become insolvent; or
h. suspension is required to protect the Service, our systems, other customers or third parties.

10.2 Termination by Customer

The Customer may terminate:
a. a monthly or annual subscription in accordance with the cancellation process applicable to that plan; or
b. a Lifetime Deal by ceasing use of the Service and closing the account, although fees already paid remain non-refundable except under clause 9.4.

10.3 Termination by us

We may terminate these Terms or any account immediately on notice if:
a. the Customer commits a material breach which is incapable of remedy;
b. the Customer commits a material breach capable of remedy and fails to remedy it within 14 days of notice;
c. the Customer engages in conduct described in clauses 8.3 or 8.4;
d. fees remain unpaid following notice;
e. we are required to do so by law or a competent authority; or
f. the Customer becomes insolvent, enters liquidation, administration, bankruptcy or analogous proceedings.

10.4 Effect of termination

On termination or expiry:
a. the Customer’s right to access and use the Service ends immediately;
b. review collection, syncing, storage and display functionality may stop;
c. widgets, scripts, embeds and code served by us may cease to function;
d. we may disable the account and delete or anonymise data in accordance with our retention practices and Privacy Policy; and
e. all accrued rights and liabilities are preserved.

11. Data and content

11.1 Customer data

The Customer retains responsibility for its own business information, customer contact data, website content, branding assets and other material uploaded to or used with the Service.

11.2 Licence to us

The Customer grants us a non-exclusive, worldwide, royalty-free licence to host, process, transmit, copy, display and use Customer data only as necessary to provide, secure, improve and support the Service and as otherwise permitted by our Privacy Policy and applicable law.

11.3 Third-party review content

To the extent reviews originate from third-party review platforms, those reviews remain subject to the rights of the relevant reviewer and platform. We do not guarantee ownership, portability, permanence, continued availability or unrestricted reuse rights in relation to third-party review content.

11.4 Data deletion after termination

Following termination, we may stop collecting and storing review-related data for the Customer and may disable the Customer’s ability to display reviews through the Service.

12. Privacy and data protection

12.1 Privacy Policy

Our handling of personal data is described in our Privacy Policy published on our website.

12.2 Customer compliance

Where the Customer uses the Service to upload or process personal data, the Customer is responsible for ensuring it has an appropriate legal basis and all required notices, permissions and records under applicable data protection law.

12.3 Separate data processing terms

If required for a particular use case, we may require the parties to enter into a separate data processing agreement.

13. Intellectual property

13.1 Our rights

We and our licensors own all intellectual property rights in and to the Service, including all software, source code, object code, designs, interfaces, workflows, trademarks, widgets, documentation, know-how, content created by us, and all improvements and derivatives of them.

13.2 Limited licence

Subject to these Terms and payment of applicable fees, we grant the Customer a limited, non-exclusive, non-transferable, non-sublicensable right during the applicable term to access and use the Service for its internal business purposes.

13.3 Restrictions

Except as expressly permitted, the Customer must not copy, modify, distribute, sell, rent, lease, sublicense, reverse engineer or create derivative works from the Service.

13.4 Feedback

If the Customer provides suggestions, feedback or ideas about the Service, we may use them without restriction or obligation.

14. Support and service availability

14.1 No service level commitment

Unless expressly agreed in writing, the Service is provided without any service level agreement, uptime commitment, guaranteed availability percentage, or guaranteed support response time.

14.2 Support basis

Any support we provide is provided on a reasonable efforts basis during such times and through such channels as we decide from time to time.

14.3 Maintenance and downtime

The Service may be unavailable from time to time for maintenance, upgrades, emergency work, security reasons or reasons outside our control.

15. Warranties disclaimer

15.1 Service provided as is

To the maximum extent permitted by law, the Service is provided "as is" and "as available".

15.2 Excluded warranties

We disclaim all implied warranties, conditions and representations, including implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, uninterrupted availability, accuracy, compatibility, and that use of the Service will produce any particular commercial result, ranking, lead volume, review quantity or revenue outcome.

15.3 No guarantee of third-party outcomes

We do not guarantee:
a. any number of reviews;
b. any increase in review scores, conversion, leads or sales;
c. placement, ranking or visibility on any third-party platform; or
d. that any third-party platform will continue to permit access to or display of review content.

16. Limitation of liability

16.1 Nothing excluded where unlawful

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any liability that cannot lawfully be excluded or limited.

16.2 Excluded losses

To the maximum extent permitted by law, we are not liable for any:
a. indirect or consequential loss;
b. loss of profit;
c. loss of revenue;
d. loss of business;
e. loss of opportunity;
f. loss of goodwill or reputation;
g. loss or corruption of data;
h. anticipated savings;
i. business interruption; or
j. liability arising from third-party platform changes, restrictions or removals.

16.3 General liability cap for subscription customers

For subscription customers, our total aggregate liability arising out of or in connection with the Service and these Terms, whether in contract, tort (including negligence), misrepresentation, restitution or otherwise, will not exceed the total fees paid by the Customer to us for the Service in the 12 months preceding the event giving rise to the claim.

16.4 Liability cap for Lifetime Deal customers

For Lifetime Deal customers, our total aggregate liability arising out of or in connection with the Service and these Terms, whether in contract, tort (including negligence), misrepresentation, restitution or otherwise, will not exceed the amount paid by the Customer for the applicable Lifetime Deal.

16.5 Risk allocation

The parties agree that the fees charged reflect the allocation of risk in these Terms.

17. Indemnity

The Customer will indemnify and keep indemnified SaaSMation and its officers, employees, contractors and affiliates against losses, claims, damages, fines, liabilities, costs and expenses arising out of or in connection with:
a. the Customer’s breach of these Terms;
b. unlawful or misleading use of the Service;
c. breach of any law, platform rule or third-party right by the Customer;
d. review requests sent by or on behalf of the Customer; or
e. Customer data or content supplied by the Customer.

18. Confidentiality

Each party must keep confidential all confidential information of the other party disclosed in connection with the Service and must not use or disclose that information except as necessary to perform these Terms, as required by law, or with the other party’s consent.

19. Force majeure

We are not liable for any failure or delay in performance caused by events beyond our reasonable control, including acts of God, internet failure, cyberattack, labour disputes, power or hosting failure, epidemic, war, sanctions, governmental action, supplier failure, or third-party platform outages or restrictions.

20. Changes to these Terms

20.1 Right to update

We may amend these Terms from time to time.

20.2 Notice of material changes

Where we make a material change that adversely affects the Customer, we will use reasonable efforts to give at least 30 days’ notice, including by website notice, in-app notice or email.

20.3 Continued use

Continued use of the Service after the effective date of updated Terms constitutes acceptance of the revised Terms.

21. Marketing references

Unless the Customer asks us not to, we may identify the Customer by business name and logo as a customer of the Service on our website and in our marketing materials.

22. Assignment and subcontracting

We may assign, transfer, subcontract or otherwise deal with any of our rights and obligations under these Terms. The Customer may not assign or transfer any rights or obligations under these Terms without our prior written consent.

23. Entire agreement

These Terms constitute the entire agreement between the parties in relation to the Service and supersede all prior discussions, understandings and agreements relating to that subject matter.

24. Severance

If any provision of these Terms is held invalid, illegal or unenforceable, the remaining provisions will remain in full force and effect.

25. No waiver

A failure or delay to exercise any right under these Terms does not waive that right.

26. Third-party rights

A person who is not a party to these Terms shall have no right to enforce them, except where expressly stated otherwise.

27. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them, their subject matter or formation, including non-contractual disputes or claims, are governed by the law of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim.

28. Contact details

SaaSMation OÜ
Company number: 17274612
Registered office: Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia
Website: Managing Reviews
Email: support@saasmation.com